![]() A new company, the American Rice Products Company, was founded in 1921 in New Orleans by a group of investors from Chicago to take over the assets and "Cream of Rice" brand from the failed business. However, the company was liquidated by court order in 1921. The company reported strong sales initially and market penetration of over half of retail stores in Chicago by February 1916. Balch, the company's secretary and treasurer, filed a trademark application for the "Cream of Rice" logo in December 1915. The Cream of Rice Company, a Delaware corporation based in Chicago, was incorporated by T. Cream of Rice The Cream of Rice Company Typeĭespite the many similarities between the products, Cream of Rice had an entirely separate origin and history to Cream of Wheat prior to 1983 when they were united under Nabisco. In 2007, Cream of Wheat was acquired from Kraft by B&G Foods for approximately US$200 million. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. (later renamed Nabisco) for US$30 million. In 1961, Cream of Wheat was acquired by the National Biscuit Co. This was followed in 1958 with "Instant Cream of Wheat" which cooked in 30 seconds. 10 minutes, and had added vitamins and minerals. While the original variety continued to be produced, the company introduced "Enriched Quick Cream of Wheat" in 1939 which cooked more quickly, 2 + 1⁄ 2 minutes vs. The company was listed on the New York Stock Exchange in 1929. This was replaced by a third facility in 1927 where production remained for decades. Six years later, the company outgrew its first Minneapolis plant and moved to a new location in the city. As demand increased, the company moved to a new factory in Minneapolis, Minnesota, in 1897, and changed its name to The Cream of Wheat Company. SEND US A CAR OF CREAM OF WHEAT." ĭiamond directed its factory to begin manufacturing only Cream of Wheat. The next morning, the brokers sent a second telegram saying, "FORGET THE FLOUR. Just hours after the brokers, Lamont, Corliss & Co., distributed the product to grocers they wired Diamond ordering another 50 cases. Another employee suggested the name "Cream of Wheat" which was hand-lettered on the boxes along with a stock illustration of a black chef holding a saucepan which Mapes, a former printer, had on hand. They sent 10 cases, in strawboard boxes handmade by Amidon, to their brokers in New York along with a regular shipment of flour. Īfter initially being uninterested, Diamond's owners - Emery Mapes, George Bull, and George Clifford - eventually agreed to test the product. This was made from the "middlings" of the wheat, a protein rich part of the wheat berry. ![]() Diamond's Scottish-born chief miller, Tom Amidon, proposed that the company package a breakfast porridge that his wife would make from the portion of the wheat not used in making flour. History The Cream of Wheat Company FormerlyĪfter the Panic of 1893, the Diamond Milling Company in Grand Forks was faced with low prices and reduced demand for flour. B&G Foods acquired the Cream of Wheat and Cream of Rice brands from Kraft in January 2007. Ĭream of Wheat was owned by Nabisco from 1961 to 2000 when Nabisco was bought by Kraft Foods Inc. The rice-based Cream of Rice also forms part of the product line, and is often a recommended early food for infants and toddlers and for people who cannot tolerate wheat or gluten. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota and debuted at the 1893 World's Columbian Exposition in Chicago, Illinois. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. Cream of Wheat is an American brand of farina, a type of breakfast porridge mix made from wheat middlings.
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